UK viewers will today see for the first time a TV ad supporting the government’s ‘All Adds Up’ energy saving campaign, which runs from Saturday 17 December.
The TV ad, which will be shown during festive programs from around 8.30am on Tuesday 27 December, reinforces the Government’s ‘Everything Adds’ energy saving awareness campaign to ensure that the advice is seen by as many people as possible and can take advantage of the simple ways how to save money on energy bills.
The £18 million ‘It All Adds Up’ energy saving campaign is raising awareness of the simple actions people can take to reduce the amount of energy needed to keep their homes warm and safe this winter, meaning they can cut their bills.
The advice contained in the TV advert focuses on simple measures which have not yet been taken by most UK households.
The ‘All Adds Up’ campaign promotes some of the Government’s recommended actions to help households save money on their energy bills, including:
- reducing the temperature to which the boiler heats water before sending it to the radiators (known as the boiler outlet temperature) from 75°C to 60°C, which could save households £100 a year
- by unplugging appliances it could save £70 a year
- reducing heat loss from the property, such as airtight windows and doors, which could save £60 a year
Households can find out more about the ‘It All Adds Up’ campaign on GOV.UK, which runs alongside the wider government ‘Help for Households’.
Business and Energy Minister Grant Shapps has backed the launch of the ‘It All Adds Up’ campaign in a video posted on his social media account highlighting actions people can take to reduce energy use and their bills.
The TV advert will be broadcast from today on commercial terrestrial and satellite TV channels, including ITV, Channel 4, Channel 5 and Sky.
The “It All Adds Up” campaign also highlights long-term energy efficiency upgrades, including installing attic and wall insulation or installing double glazing, that people can do in their homes to save energy and lower bills.
Business and Energy Secretary Lord Callanan said: “The Government’s ‘Everything Adds’ energy saving campaign is already providing vital information to millions of households across the country, showing them simple, low-cost and low-cost tips on how to reduce their energy use. bills this winter.
“Simple steps can make a big difference to reducing bills while keeping homes warm and safe, and with the launch of this new TV advert, even more people will be aware and the savings will continue to add up for British households.”