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Samsung is touting the features that “only Samsung has” in the new campaign

The campaign, created by Cheil, combines two main films, each 30 seconds long, and six spots, each 15 seconds long, broadcast on television and digital channels.

Samsung is launching its new “Only Samsung Has” campaign, focusing on the features of the brand’s new TVs and Soundbar models.

The campaign, created by Cheil, combines two main films, each 30 seconds long, and six spots, each 15 seconds long, broadcast on television and digital channels.

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“Our goal with the new campaign is to help consumers realize that products from the 2022 Samsung TV line are the main choice when switching TVs,” said Natalia Silveira, Senior Marketing Manager, Consumer Electronics, Samsung Brazil.

Another novelty of the campaign is that consumers will have a special function created for Alexa, Amazon’s artificial intelligence, and will be able to use the command “Alexa, do the victory dance” when scoring a goal.

The “Only Samsung” promotion will be active until the end of November on the main channels such as open TV, pay TV and digital TV.

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