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Samsung showcases wind control in air conditioning line campaign

Cheil was responsible for the digital-focused operation

In the campaign signed by Cheil, Samsung reinforces its communication strategy with a new action focused on the benefits of WindFree brand devices.

In two 30-second films and hundreds of pieces created for digital, the campaign uses the tagline ‘Control to the wind’ to showcase the equipment’s connectivity, control and energy-saving features.

“Our main message is to reinforce that in this new version of the device, full control is in the hands of the user, which leaves the discomfort caused by icy wind, if the user wants, with a more economical product,” says. Natalia Silveira, Senior Manager, Consumer Electronics, Samsung Brazil.

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