See the 2022 Best Professional finalists

In the national nomination, AlmapBBDO is the leader with four nominations. Africa and VMLY&R appear in threes each

This Friday (21), the Professionals of the Year Awards announced the finalists for this year’s edition. 62 finalists with a total of 91 entries participate in the awards ceremony. AlmapBBDO leads the list with four nominations. Africa and VMLY&R come next with three each.

According to the organization, a jury of 63 professionals participated in the award, including creative agencies, directors, producers and heads of organizations and advertisers.

Judges analyzed more than 600 submissions in various categories, including Integrated, Actions in Content, Social Value, Film up to 15”, 30” and 30”+ and Campaign for the National Class. The categories analyzed in the regional class were Film and Campaign.

The announcement of the winners will include a return to the in-person party at the São Paulo Biennale, scheduled for November 17, the day that marks Creativity Day.


“Desendivida” (Suno United Creators for Banco Santander)

“Privacy” (for Africa Itaú Unibanco)

“Skol Summer 2021-22” (for GUT Ambev)

Movie 30+

“Discourse” (for AlmapBBDO O Boticário)

“Jutta” (Tech and Soul for Mitsubishi Motors)

“Little Princess” (for AlmapBBDO O Boticário)

Actions in content

“Track Application” (AlmapBBDO for Amazon)

“Presença Preta” (for VMLY&R Vivo)

“Santander Reinvents Merchandise” (Suno United Creators for Santander)


“Brazil’s Most Famous Wardrobe” (for DPZ Ypê)

“Tropical wall. carnival meeting” (HNK Lab, Athens and Red Star for Heineken)

“Clothing has no expiration date” (DPZ for Electrolux)

Film up to 15′

“Office” (for CP+B 99)

“Clicheless” (for AlmapBBDO Alpargatas)

“Hide and Seek” (VMLY&R Live)

Movie 30″

“Alice and Fernanda” (for Africa Itau)

“Choices” (Zamp from David)

“Eno – burning face” (Publicis for Glaxosmithkline)

“There Will Be a Carnival” (for Africa Brahma)

Social value

Aqui (Communication Layout for Social Communication Secretariat)

“Inter Consciência Negra” (for HOC Sport Club Internacional)

“Presença Preta” (for VMLY&R Vivo)

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