Cortex analyzed mentions from 70 digital press vehicles with national coverage, in addition to more than 6,000 social media influencers.
World Chocolate Day is this Thursday (7). Although there is no explanation for the choice of date, the most popular theory is that it was on this date that the product landed in Europe, sometime in the 15th century.
To mark the date, Cortex has created a ranking with an index of 0 to 2 that shows which chocolate brands are most remembered by Brazilians.
Lacta, from the Mondelez group, was named the most spontaneously identified brand by Brazilians, 1.8. The brand portfolio includes Diamante Negro, Bis, Sonho de Valsa, Laka, Shot and Amandita chocolates.
Second place went to Cacau Show with 1.5, followed by Nestlé (1.18), Hershey’s (0.7), Lindt (0.5), Milka (0.4), Ferrero Rocher (0.3 ) and Boy(0,3).
During the first half of 2022, the company analyzed mentions of 70 digital press vehicles with national, specialty and regional coverage, in addition to more than 6 thousand influencers on social networks (Instagram, Facebook, Twitter and Youtube).