SoWhat strengthens creative leadership

March 9, 2023 – 11:40 am

From left to right: Gui Zuntini, Rafael Pavelegini, Adriana Arosio and TIago Benato, creative directors at SoWhat (Credit: Disclosure)

SoWhat is increasing its creative team, led by CCO, Rodrigo Poersch, with the arrival of three professionals.

Two of them were hired: Adriana Arosio, who was at Mad Creative, and Tiago Benato, who comes from FutureBrand. The third professional, Gui Zuntini, already worked at SoWhat, and will now focus on native content on social networks.

The three creative directors will work alongside Rafael Pavelegini, who was also creative director and now continues in that role, with expanded involvement.

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