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Startup that measures the quality of goods with AI arrives in Brazil

ProfilePrint, a company that uses artificial intelligence to measure and predict the quality of goods, recently arrived in Brazil. In conversation with Mobile Time, Allan Lai, founder and CEO of the company, explained that the focus of the technology in Brazil is on two foods.

“We want to focus on what we know how to do well, cocoa and coffee, something Brazil is very successful at. Especially in coffee. The country is one of the biggest exporters and, even with a few companies, it takes a significant amount of this grain all over the world,” he says. “But we also operate in other commodities, such as juices, a segment that has done very well in Brazil. Sugars, seeds and spices come second,” he added.

Through a commercial agreement and a diplomatic mission in its home country, Singapore, ProfilePrint begins to be used in quality testing laboratories for LDC, Olam Agrícola and Sucafina in Brazil. Although it started with large companies, the AI ​​startup should also serve cooperatives that have small and medium rural farmers.

How does it work?

The company’s technology works like a food-focused fingerprint reader. The CEO stated that the idea is to measure food quality, but ProfilePrint’s difference is that the company uses artificial intelligence and a mobile app to provide real-time information to its users.

The analysis is done by a machine. The rural producer places a sample of the product (such as green coffee) into the device, which, in turn, captures the food’s fingerprint reading through electromagnetic waves. This entire scanning process can be done offline.

The sample result then needs a connection to go to the cloud, to go through the algorithm, which will determine the level of food quality in the app, which can vary from 0 to 100 points – the higher be the result, the better. In addition to showing the quality (the platform shows different aspects such as acidity, bitterness, sweetness and even notes that the material will have.

Once connected, the reading process takes less than ten seconds.

Business model

According to Lai, ProfilePrint came up with the prerogative of providing information to the farmer to show that his product has quality, create a better ecosystem with quality products and reduce costs in sending samples that can exceed $1 million. for harvesting, according to internal data. company data.

Its business model is SaaS and combines hardware (analyzer) and software (artificial intelligence). Payment is annual and its basic version costs “just a few hundred dollars” with a login and a car, the CEO explained.


Signing of an agreement between ProfliePrint and partners and Brazilian diplomatic representatives (credit: Iara Morselli/disclosure)

ProfilePrint’s expected growth in the Brazilian market will be greater than the company’s total sales revenue, which tripled compared to 2021. This is due to the size and position of the agribusiness. Agritech recently made an investment in Brazil’s Csmart to combine its functions and provide safer AI solutions for the Brazilian food ecosystem.

Established in mid-2017, the company operates in 40 countries on six continents. In addition to Brazil, the AI ​​company has a presence in coffee quality measurement in other Latin American countries, such as Guatemala, Honduras and Nicaragua.

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