Studio X, from Coca-Cola, employs Joana Mendes and Guilherme Aché

Joana Mendes will be head of Latam creation at Studio X, The Coca-Cola Company (Credit: Disclosure)

Studio X, from Coca-Cola, has hired Joana Mendes to be head of creative for Latin America. The creative, who is the president of the Creation Club, worked at R/GA São Paulo as an associate creative director, and previously went through the creation of agencies such as Fbiz, Africa and Sunset.

The operation also hired Guilherme Aché, until then creative director at VMLY&R, to respond as creative director in Brazil.

Studio X is the executive arm of Open X, the structure WPP created to serve Coca-Cola when it won the brand’s global account, in late 2021.

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