SXSW – South by Southwest

Giovan Orefica
March 11, 2023 – 21:32

“Sunday will be the most thankless day of this edition of SXSW. There are many important panels and lectures and we will have to make a difficult choice,” says Ana Paula Passarelli, co-founder and CCO of Brunch, an influencer marketing agency, and Toast. Familiar with South by Southwest, this year’s visit to the festival is dedicated to the creative economy, as well as the program for next Sunday, the 12th.

Ana Paula Passarelli focuses her participation at SXSW on content focused on the creative economy (Credit: Ana Paula Passarelli)

From prestige to Brazil’s presence at the event to travel to Asia, the agenda goes through communities, income diversification for content creators and trends from countries far away from Brazil. Check:

How LatAm creators generate engagement and revenue

10 to 11 o’clock

Hilton Downtown Austin, Salon G

The day starts with Brazil on the list. There are specifics in comparing the US and Latin American creative economies, and at 10 a.m. Hotmart will host the panel “How LatAm Creators Generate Inclusion and Income,” dedicated to discussing the creative economy in Latin America and how creators are diversifying their sources of income. income from their expertise.

Asian Creator Economy Meeting

10 to 11 o’clock

Hilton Downtown Austin, Room 406

For those who want to hear another perspective – from the other side of the world – on the creative economy, the Asian Creator Economy Meet Up is taking place at the same time, with discussions ranging from transparency in payments to emerging trends and the unusual stay here – Yes have you noticed how the curve of adherence to live shopping is moving slowly in the world, except in Asian countries? I wanted to talk to the creators there and better understand why this is happening.

Own Your Destiny: A New Era for Content Creators

11:30 a.m. – 12:30 p.m

Austin Convention Center, Creative Industries Expo – Next Stage – Exhibit Hall 4

Any more for creators? He has! The “Own Your Destiny: A New Era for Content Creators” panel features Jim Louderback, one of the people most immersed in the creator economy around the world. I always like to hear what he has to say and the best, always from a new perspective.

Encouraging the creative economy through community building

14:30 – 15:30

Hilton Austin Downtown, Salon G

There is no creative economy without an essential ingredient: community. And to talk about this topic, I want to hear what Spotter and Kinigra Deon have to say on the “Stimulating the Maker Economy by Building Community” panel. Communities are the key to modern communication and should be on the radar not only of creators, but also of all communication professionals.

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