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GUT is the only Brazilian in the ranking of the 50 most awarded agencies of 2022;

Unblock Rank1ng takes into account the campaigns that have been shown in the main festivals of the market GUT is the most awarded Brazilian agency according to the Unblock Ranking, produced by the Unblock Coffee creative library. The global list features the advertising industry’s most award-winning campaigns, agencies, brands, production companies and audio production companies. The following festivals were taken into account in the rating: Cannes Lions, Clio Awards, The One Show, D&AD, ADC, LIA, El Ojo de Iberoamérica, Gerety Awards and ANDY Awards. Gut appears in the list with…

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What do advertisers think about digital agencies?

Alexandre Zaghi Lemos January 31, 2023 – 6:01 am (credit: Shutterstock) Transformations affecting audience behavior, marketing strategies and communication actions have made it difficult to maintain the barriers that separate agencies between traditional and digital. In the joint service of large accounts or even in the consideration of invitations to tender, it is usual to include, side by side, agencies of different profiles. Despite this, many relevant advertisers still split their budgets between online and offline partners. As a result, Brazil is one of the markets where Scopen holds its…

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Agencies dominate this week’s hiring

Grupo Dreamers, Soko, Dentsu Health, Dojo and Tátil Design were some of the new additions to their teams. THE: McCann Worldgroup this Friday (27) announced a series of organizational changes to promote “more cohesive working between its agencies”. Following the recent announcement that McCann Worldgroup’s Global CEO, Darryl Leewill take on additional responsibility as McCann’s global CEO, while Chris McDonald returns to the UK, Lee announces that the role of McCann Worldgroup and McCann Global CCO will also be combined into one CCO role. As the new role requires a…

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employment agencies offer 164 opportunities

Candidates must have completed higher education in the field of engineering, experience in the field and be willing to work at Gama This Friday (27) there are 164 vacancies in employment agencies. 39 of them are for retail in Asa Norte, Estrutural, Taguatinga Norte and Aguas Claras. Service station salaries range from 1,302 roubles to 1,460 roubles. There are also opportunities in the construction industry. There are two vacancies for mechanic with a salary of R$ 1800; and two more for design engineers with an income of R$2,500. Candidates must…

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How do leading agencies look for new business?

Alexandre Zaghi Lemos January 26, 2023 – 06:00 Last week, Medium and message published once again ranking of the best agencies in Brazil in terms of attracting new business. Developed 12 years ago, this ranking analyzes the movements between agencies and advertisers that occurred in the previous year, based on data provided by the largest agencies in the Cenp-Meios ranking and on checks of the most relevant partnership exchanges carried out by the main advertisers in the country. related The best agencies in new business in 2022 In this year’s…

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Employment agencies offer vacancies with salaries up to R$ 3 thousand

Those interested can register their CV in the Sine Fácil application or visit the employment agency during the week from 8 am to 5 pm. Workers with a high school diploma and gas station attendant experience can apply for one of the 20 vacancies available for Ceilândia Centro. Salary is R$1830 plus benefits. Another profession, for which employment agencies offer 20 opportunities, is the salesperson. Chances are for the city of Taguatinga Norte and the pay is R$1,393 plus benefits. You must have completed high school to apply, but proof…

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Employment agencies offer 112 opportunities this Tuesday (24)

There are almost 20 positions in the civil construction industry in the central region of Taguatinga alone, in addition to the vacancies for seamstresses. Employment agencies are offering 112 jobs for this Tuesday (24). In the central area of ​​Taguatinga, for example, there are exactly 19 service points for iron workers, tilers, building installation electricians and tailors in general. Salaries range from R1,920 to R1,302 in addition to benefits. The first three opportunities in civil construction require experience without the need to complete a high school or elementary school course.…

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The best agencies in 2022 in new business

Alexandre Zaghi Lemos January 17, 2023 – 16:48 hours (credit: Shutterstock) For 12 years, to monitor the movements of agencies and advertisers on the Brazilian market, Medium and message publishes the ranking of the best agencies in new business. This work has become more and more complex year by year, because the relations between advertisers and agencies, which previously followed a pattern, mainly with long-term contracts and the provision of a complete service, are moving towards models with the division of accounts for creation and media and the internalization of…

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Artificial intelligence (AI) in advertising agencies

Demetrio Teodorov is a futurist and strategist – his professional and personal purpose is to build the future in the present, studying new behaviors and emerging technologies. In recent years, he has worked on consumer behavior studies (CX and UX), future trends and projects focused on mobility, consumer experiences, new retail, digital banking, the future of work, fashion, artificial intelligence and food technology. Innovation Executive at Kyvo (innovation platform) – with transitions to Riachuelo and Midway, Alelo, Ultragaz, BASF, BRF (Sadia, Perdigão and Qualy) and PwC – where he worked…

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Advertising agencies rated best by advertisers

Alexandre Zaghi Lemos December 20, 2022 – 15:48 hours (Credit: Metamorworks/Shutterstock) The percentage of turnover of companies operating in Brazil that is invested in marketing, communication and advertising remains stable at around 3.5%. This is one of the findings of the 9th edition of the Scope Agency’s biennial report, which was recently completed by the Spanish consulting firm Scopen. In 2022, the study interviewed 785 experts, approached from May to September, with 372 marketing executives, working in 272 companies, and 413 advertisers from 86 agencies installed in Brazil. related The…

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