The most valuable Brazilian brands according to Interbrand

03/27/2023 adminbrands, Brazilian, Interbrand, valuable0 comment

The 25 brands in the ranking exceeded the value of BRL 153 billion Interbrand announced the launch of the 2022/2023 study of the most valuable Brazilian brands. Repeating the feat of the previous ranking, the top four positions were retained, reinforcing the historical power of banks and beer in the market. The 25 brands that make up the ranking together exceeded the value of 153 billion roubles, a 6% increase compared to the previous edition. At the top of the list is Itaú with a brand value of R$44.3 billion,…

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Valuable brands understand people

03/27/2023 adminbrands, people, Understand, valuable0 comment

March 27, 2023 – 00:00 The branding process is not trivial. Through this strategy, the brand chooses how to present itself to the entire chain of stakeholders — end consumers, internal public, suppliers and shareholders. Business managers must be clear about what makes a brand unique to society. TroianoBranding, which celebrates 30 years of activity on the market in 2023, was a pioneer in the development of methodologies that enable companies to achieve this goal. For all customers, we started from the same premise: brands are synonymous with…

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Warrior comes to market to connect brands and streamers

03/23/2023 adminbrands, Connect, market, Streamers, Warrior0 comment

March 23, 2023 – 13:21 In 2022, there were three billion gamers worldwide, according to consultancy Newzoo. However, games attract not only those who want to play, but also those who are interested in watching. Soon, with the aim of bridging the gap between streamers and brands, Daniella Gallo, a media expert with more than 25 years of experience in the communications market, is launching Warrior, a platform that aims to connect brands and streamers with new business. Warrior is on a mission to unite brands and streamers…

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Protected: Valuable brands understand people

03/22/2023 adminbrands, people, protected, Understand, valuable0 comment

This content is password protected. Enter your password below to view: Password: The post Protected: Valuable brands understand people appeared first on Meio e Mensagem – Marketing, Mídia e Comunicação.

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Corinthians has the kit with the highest media exposure value for brands, Ibope notes

03/20/2023 adminbrands, Corinthians, exposure, highest, Ibope, kit, media, notes0 comment

According to Futbol24, the research showed that the return on brand exposure for team uniforms was more than BRL 1 billion. The Corinthians kit was responsible for the highest media return of the sponsoring brands in 2022. That’s what the IBOPE Repucom study reveals, according to Football24. The study took into account the exposure of sponsors who stamped the kit during televised games, both live and via VT, between January and November, across all competitions during the period. Overall, the study indicated that the Corinthians uniform was responsible for media…

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Voice branding is a strategic tool for building brands

03/20/2023 adminBranding, brands, building, strategic, tool, voice0 comment

Industry experts say that sounds and music are increasingly being used by companies to make consumers remember products and services. Sound identity, or sound branding or even audio branding, is the use of sounds and music to create a brand or product identity through listening that acts as a signature; perhaps the most famous Brazilian example is “plim plim” from Rede Globo. . “Voice identity is a smart way to ensure that a brand is remembered and emotionally connected to people’s everyday lives. Throughout our lives, we are influenced by…

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brands gain ground after being encroached upon by Guimê and Cara de Sapato

03/17/2023 adminbrands, Cara, encroached, gain, ground, Guimê, Sapato0 comment

On social media, supporters asked for respect for women and stressed the message of “no no”. BBB23 had to reroute the program this Thursday (16). The reality show eliminated both contestants following the harassment incidents at the Gumey leader’s party, which featured both the funk singer and Antonio Cara de Sapato. The scenes of Sapato and Guime harassing the new contestant of Big Brother Brasil, Dania Mendez, captured the Internet at dawn, with requests from netizens to position themselves as sponsors of both the program and reality. The station reserved…

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14 translations of famous brands to better understand what we buy / Amazing

03/15/2023 adminamazing, brands, buy, Famous, Translations, Understand0 comment

It is common even for those who speak other languages not to pay attention to the meaning of the brand names we use in our daily lives. Therefore, the translation of renowned brands can bring big surprises, as the companies possess fascinating creativity. 1. Old Spice Throughout its history, the “Old Spice” brand has always used images of ships on its packaging. For this reason, it is common for many Americans to associate the brand name with ancient seafarers. Also a possible translation of the name is “ancient spice”. 2.…

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Why brands should still be taking a closer look at SAC?

03/14/2023 adminbrands, closer, SAC0 comment

Consumer Day may be celebrated this week, but SAC still sends shivers down the spines, despite the evolution, to those who need the service. Consumer Day, which takes place this Wednesday (15), should be a particularly different date for retail this year, as recent events have rocked the sector in recent months, such as Lojas Americanas, Tok&Stok and, among others, The Centauro Crisis. It is true that the face of the consumer has changed in recent years, even before the pandemic, an event that accelerated the process of changing the…