English 

GUT is the only Brazilian in the ranking of the 50 most awarded agencies of 2022;

Unblock Rank1ng takes into account the campaigns that have been shown in the main festivals of the market GUT is the most awarded Brazilian agency according to the Unblock Ranking, produced by the Unblock Coffee creative library. The global list features the advertising industry’s most award-winning campaigns, agencies, brands, production companies and audio production companies. The following festivals were taken into account in the rating: Cannes Lions, Clio Awards, The One Show, D&AD, ADC, LIA, El Ojo de Iberoamérica, Gerety Awards and ANDY Awards. Gut appears in the list with…

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English 

Beers take Brazilian music names for limited releases

After Itaipava, with Tiaguinho, Brahma brought in Zeca Pagodinho in the pack On Zeka Pagodinho’s birthday, Brahma released a special edition featuring the singer’s face holding the famous American beer mug. The campaign is part of the brand’s carnival strategy. last week Brahma officially sponsored street carnivals in Brazil. But, leaving the carnival context, it was not only Brahma who decided to emblazon the MPB artist’s photo on the drink packaging. Less than a month later, Itaipava put Thiaguinho pagodeiro in its canned draft beer, Ita-Draft Tardezinha, a brand bet.…

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English 

See the list of Brazilian judges at the Clio Awards 2023

Names include specialists from Africa, AlmapBBDO, W+K SP and Ghana The Clio Awards scheduled for April in New York (USA) has published the list of judges, including 17 Brazilians. The list includes Felipe Silva (Ghana), Marco Giannelli (Pernil) (AlmapBBDO), Camila Rodríguez de Souza (W+K SP), Keka Morelen, James Filer (Jamute) and others. Last year, Brazil counted awards to seven agency campaigns, in addition to two production companies. With 10 titles, Gut SP was the country’s most successful agency at the festival. Brazilian judges at Clio Awards 2023 Audio and audio…

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English 

Brazilian students have created a robotic arm to help paralyzed children. VIDEO

This girl is our future. Students have created an incredible project for a robotic arm to help children with cerebral palsy in physical therapy. The equipment is capable of reproducing human movements in real time. And they are all Brazilians, students of São Paulo Technical Schools (ETECs), which are secondary, technical and integrated educational institutions. The prototype is the result of the thesis of the course (TCC) and was presented at the 7th edition of the Latin American Congress of Artificial Organs and Biomaterials. “It was amazing. Our project was…

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Life Style 

The 10 most important playwrights in the history of Brazilian theater

Due to its historical importance, I begin this article by mentioning the Jesuit José de Anchieta (1534 – 1597), who inaugurated the Brazilian colonial dramaturgy in the 16th century with his moralizing plays by order of his hierarchical superior Manuel da Nobrega. The strategist of San Anchieta, Gilles Vicente Caso, was inspired by the Portuguese dramatist to adapt indigenous themes to civilized purposes. It is a fact that he experienced an aesthetic failure in the construction of his pedagogical theater; However, the demiurge Anchietta established a methodology of religious persuasion,…

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Entertainment 

‘I thought it was the end’, reports the Brazilian survivor of the earthquake in Turkey

Suellen Kaya was startled by the tremors and had to leave her home in the early hours of the morning ILYAS AKENGIN / AFP People search for survivors in the ruins in Diyarbakir Brazilian Suellen Kaya was transferred to Turkey a little over a year ago. Married to a Turkish man and mother of a 4-year-old child, she lives in Adana, a city in the south of the country. She was caught off guard by The 7.8 magnitude earthquake that killed more than 2,000 people in Turkey and Syria. “At…

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Entertainment 

Are California wines unattainable? See the affordable labels on the shelves of Brazilian supermarkets

For a decade now, the United States has focused on the ‘price-quality’ binomial; national importers noticed the movement and began to offer the American drink in abundance Esper Chachur Filho/Personal Archive Joliesse Pinot Noir, from California, is combined with the most delicious dishes of Italian cuisine The legendary Californian Opus One wine is largely responsible for the fame of its quality WINE Americans, especially Californians. However, along with the rightful reputation for quality came the tag of being expensive and out of reach for the Brazilian pocket. In fact, Opus…

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Sports Update 

PFL Announces Brazilian Broadcasting Agreement All shows that will air on Combate

Larissa Pacheco photo credit: Ryan Loco/PFL The Professional Fighters League is the latest promotion for sign-ins to Globo’s Combate platform in Brazil. on friday PFL officials have announced through a press release that all of the league’s events in 2023 will be broadcast on the network. which used to be the home of UFC events in Brazil. Bellator MMA made Combate its official home in Brazil this week. The terms of the deal were not announced. but includes the entire regular season, Challenger Series and the PFL Europe card. League…

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World News 

Daki wants to focus on the Brazilian market

Illustration: La Mandarina Dibujos The American company JOKR, which operates as Daki (Android, iOS) in Latin America, is currently present with operations in Mexico, Peru and Brazil. However, with monthly losses in the millions of dollars, the company, which today has a valuation of 1.3 billion dollars, is discussing strategies to strengthen its focus on the Brazilian market. Around here, the market’s delivery application revenue grew five times in 2022, compared to 2021. Today, the country accounts for half of its business. The plans were shared by the unicorn startup’s…

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