Studio X, from Coca-Cola, employs Joana Mendes and Guilherme Aché

05/27/2023 adminAché, CocaCola, employs, Guilherme, Joana, Mendes, studio0 comment

Joana Mendes will be head of Latam creation at Studio X, The Coca-Cola Company (Credit: Disclosure) Studio X, from Coca-Cola, has hired Joana Mendes to be head of creative for Latin America. The creative, who is the president of the Creation Club, worked at R/GA São Paulo as an associate creative director, and previously went through the creation of agencies such as Fbiz, Africa and Sunset. The operation also hired Guilherme Aché, until then creative director at VMLY&R, to respond as creative director in Brazil. Studio X is the executive…

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Coca-Cola opens more than 100 new jobs. see regions

05/06/2023 adminCocaCola, jobs, opens, regions0 comment

a CokeOne of the world’s largest beverage companies recently announced the opening of new jobs in several regions of Brazil. The opportunities are for candidates with different professional profiles and experience levels. Image: Solar Coca-Cola – Reproduction. Coca-Cola is opening more than 100 jobs nationwide The company is known for its excellent employee benefits. In addition to a competitive salary, the company also offers medical and dental care, meal vouchers, transportation vouchers, life insurance, a private retirement plan, and more. In addition, the company has a strong commitment to diversity…

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Coca-Cola Celebrates Human Connections With ‘Magic Recipe’

05/03/2023 admincelebrates, CocaCola, Connections, human, magic, Recipe0 comment

The new campaign celebrates the magic of shared meals and aims to inspire more meaningful moments Coca-Cola has just unveiled A Recipe for Magic, a new global brand campaign that aims to celebrate the magic of shared meals and the human connection that happens when people come together to enjoy a meal. The creative content of the campaign is presented by mother and foodie Gigi Hadid. “Cooking is one of my passions. It is an extension of my creativity. Especially from my dad, I learned that cooking is a lot…

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Coca-Cola saves the magic of advertising

04/20/2023 adminadvertising, CocaCola, magic, saves0 comment

I was recently influenced by Coca-Cola’s new global campaign. Impressive when we meet the good old essence of enchantment that advertising can bring, using new technologies, but not leaving aside poetry and subliminal message. A perfect mix of art, culture and consumption. A balanced combination of knowledge, disruption and marketing. An advertisement that delivers fantastic storytelling, without the use of a single word (and it doesn’t need to be used), but carries within itself timeless images and is perfectly adapted and contextualized to today’s world. truly inspiring The campaign consists…

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Coca-Cola brings Lemon-Dou to the national market

04/19/2023 adminbrings, CocaCola, LemonDou, market, national0 comment

The drink arrives in Brazil in three versions: “Honey Lemon”, “Signature Lemon” and “Salty Lemon”, with 3%, 5% and 7% alcohol content respectively. Coca-Cola Company has announced the launch of Lemon-Dou, the first alcoholic drink of the company’s portfolio, on the Brazilian market. The drink was originally released in Japan in 2018. The drink recipe is inspired by a typical Japanese drink created in 1895 called Chu-Hai, which was made by pre-mixing distilled alcohol with Shochu, a typical Japanese distillate, with an infusion of lemon juice. In the 2000s, the…

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Coca-Cola is launching a global initiative to promote sugar-free Coca-Cola

04/14/2023 adminCocaCola, global, initiative, launching, promote, sugarfree0 comment

The initiative was created in partnership with WPP OpenX, led by AKQA and Ogilvy The Coca-Cola Company announced the launch of its new global campaign to encourage experimentation with sugar-free Coca-Cola, entering a new phase under the slogan “Get That Taste”. Launched globally, the campaign is digitally designed to drive the beverage’s growth by encouraging experimentation and increasing desire, especially among those who are fans of the regular version of soda. “Highlighting the great taste of Coca-Cola No Sugar, the movement is redefining the title of ‘Best Coke Ever.’ and…

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Coca-Cola FEMSA Brasil was awarded as the most memorable brand in the Top of Mind 2023 survey.

04/13/2023 adminawarded, brand, Brasil, CocaCola, FEMSA, memorable, mind, survey, Top0 comment

Coca-Cola FEMSA Brasil, the largest bottler of Coca-Cola products in the world by volume of sales, this week received the award as the most memorable brand in the soft drinks category Top of Mind RS 2023. This is the 33rd edition of the traditional award promoted by Grupo Amanhã. Coca-Cola was also chosen among the most favorite brands of gauchos. The brand remains unbeaten in its category as the most remembered by respondents, with a share of 63.4%. Coca-Cola remains undefeated as the most remembered brand in the category of…

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The Coca-Cola action allows you to remove the drink from the 3D image

03/24/2023 adminaction, CocaCola, Drink, image, remove0 comment

March 24, 2023 – 10:44 am As part of its “A Magia Happens” platform, Coca-Cola has created a campaign that allows you to get a cold drink directly from Vermeer’s “Girl with a Pearl Earring”, on an electronic 3D panel, located next to the check-in. in Terminal 3 of São Paulo International Airport, in Guarulhos. The initiative is part of the brand’s new global campaign “Obra de Arte – Masterpiece”, launched at the beginning of the month by the creation of the Blitzworks agency. David Miami’s campaign for…

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Coca-Cola will bring the sound waves to Brazil for Lollapalooza

03/21/2023 adminBrazil, bring, CocaCola, Lollapalooza, sound, waves0 comment

The brand stand with the “Coke Studio” concept will have an area of 600 m² for 400 people and different environments. Coca-Cola will be present at Lollapalooza Brasil 2023 and this year will have a multi-sensory stand inspired by sound waves. The presence at the festival, which takes place from March 24 to 26 at the Interlagos Racetrack in São Paulo, aims to reinforce the brand’s global philosophy of “Magia Happens”. The Coca-Cola space will feature the “Coke Studio” concept, with a 600 m² structure, seating for 400 people and…

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Coca-Cola and Sebrae want to train 6 thousand entrepreneurs

03/09/2023 adminCocaCola, entrepreneurs, Sebrae, thousand, train0 comment

March 9, 2023 – 6:27 p.m Silmara Olivio, Southern Cone Corporate Relations Director at Coca-Cola Latin America, presents the Empreenda como uma Mulher program (Credit: Midori de Lucca/Discovery) With the aim of helping women to develop or formalize their business, Coca-Cola together with Sebrae announced this Wednesday, the 8th, another phase of the “Empreenda como uma mulher” program, which will have more vacancies aimed at people from different cities in Brazil. The initiative is part of the “Coca-Cola gives your business a boost” platform, which aims to help…