Cannes Lions 2023 judge defends print’s potential to drive multi-channel thinking
Print has a prestigious role and a very loyal consumer Luciana Cardoso, Executive Creative Director of Crispin, Porter & Bogusky (CPB), makes her Cannes 2023 Festival Jury debut in the Print & Publishing Lions category. Maintaining the creativity of such a traditional medium in a market that is increasingly driven by digital media is a challenge that faces the appropriate work within multi-channel strategies. “The ones that attract my attention the most are those whose printing is an important point in bringing the idea to life,” emphasizes Luciana, who notes…
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