LIVEADS #178 – The Attention Economy, with Paul Itabaian, CEO of Teads

This week’s LIVEADS interviews Paul Itabaiana, CEO of Teads, a global media platform present in 20 countries, to talk about the attention economy. The attention economy is based on information management, with human attention as the main focus. In the midst of the information age, attention has become a valuable asset contested by different types of companies, with their own platforms, screens and content. The concept was first created and used in 1971 by economist, psychologist and political scientist Herbert Alexander Simon. The interviewee of LIVEADS has worked in companies…

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