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LIVEADS interviews André Echeverria about data use, LGPD and sales

The LIVEADS program that is broadcast live this Wednesday at 18:30 on Markket TV channel and YouTube, interview André Echeverria, CEO of Permeets. The chat is about the use of data surveillance, in accordance with the LGPD – General Data Protection Law, to increase sales. Echeverria led Brasscom’s innovation and digital transformation program, supporting the creation of public policies, such as the national IoT policy – Internet of Things – and the LGPD. Let’s talk to an expert to find out what the scenario is, two years after the implementation…

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LIVEADS is with Rafael Alcici, CEO of LayBack, a beer that promotes skateboarding and surfing

The LIVEADS talk show, broadcast live this Wednesday at 6:30 p.m., on the Markket TV channel and on YouTube, is hosted by Rafael Alcici, partner and CEO of LayBack, a beer brand that promotes skateboarding and surf culture with its products and promotions. Founded by André Barros and his son Pedro Barros, one of the world’s leading skaters, LayBack already has 17 facilities in Brazil and saw revenue growth of 400% last year. Do you want to know how the campaign went?My favorite LayBack“, which brought together Pedro Barros and…

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LIVEADS interviews Fabio Almeida, CEO of Gamned

The LIVEADS talk show, broadcast live this Tuesday at 18:30, on the Markket TV channel and on YouTube, interviews Fabio Almeida, CEO of Gamned Brasil, and Mauricio Tussi, the company’s media marketer. Experts in digital activations and programmatic media speak to Daniel Rosa, CEO of ANEWS Group. He will talk about the busy schedule of commercial and media events in the second half of the year. For the first time, Black Friday and the World Cup are happening together. “This second half of the year is full of opportunities for…

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LIVEADS with Paul Ilho, the founder of the Gallery, will be live today on the Markket channel

The weekly talk show LIVEADS premieres today in a new time slot, at 18:30, and is broadcast live on the TV channel Markket. On the occasion of his debut on the small screen, the guest of the program is publicist Paulo Ilha, vice president for media and founding partner of the A Galeria agency. Market channel is available on SKY:567, Claro:692 and Vivo:611. You can also watch the program of interviews with personalities from the world of advertising, marketing and innovation on the ADNEWS channel on YouTube. Paulo Ilha will…

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LIVEADS #179 – with Fernando Migrone, VP of Marketing at Zendesk LATAM

This week’s LIVEADS interviews Fernando Migrone, VP of Marketing at Zendesk LATAM, about the reversal of roles in the company-customer relationship. Consumers are increasingly taking a prominent place in controlling spending, a behavior that has intensified even more during the pandemic. What are the major changes in customer behavior and how is technology supporting this movement? How important are new channels, personalization and customer listening to decision-making? Fernando Migrone will also address trends such as Human 2 Human (H2H) marketing and comment on the NBA case, which puts the customer,…

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LIVEADS #178 – The Attention Economy, with Paul Itabaian, CEO of Teads

This week’s LIVEADS interviews Paul Itabaiana, CEO of Teads, a global media platform present in 20 countries, to talk about the attention economy. The attention economy is based on information management, with human attention as the main focus. In the midst of the information age, attention has become a valuable asset contested by different types of companies, with their own platforms, screens and content. The concept was first created and used in 1971 by economist, psychologist and political scientist Herbert Alexander Simon. The interviewee of LIVEADS has worked in companies…

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LIVEADS #178 – Fairtrade, with André Braga, Vice President of Expansion at Fairo Brasil

This week’s LIVEADS interviews André Braga, Vice President of JUSTO Brasil, a 100% digital supermarket, founded in 2019 in Mexico and also present in Peru. Last year, Justo increased its revenues fivefold, and in April of this year, it received a contribution of US$152 million, led by General Atlantic, which will finance geographic expansion and investment in technology. The Brazilian operation, started in October last year, in São Paulo, already represents 25% of the total revenue. Your purpose is “use technology and data to promote fair trade, encourage consumption of…

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LIVEADS #177 – Inbound Marketing, with Elias Eduardo, CEO of Hotlabz

This week’s LIVEADS brings Elias Eduardo, founder and CEO of Hotlabz, as a special guest to talk about Inbound Marketing. Hotlabz ​​​​is a performance marketing agency founded in 2020, serving clients in Brazil and the United States, with solutions and tools for marketing, development and data analysis. LIVEADS, a lifestyle program with professionals from the world of technology, creativity and innovation, is presented by Daniel Rosa, CEO of Adnews. LIVEADS with Elias Eduardo is a WT1 Digital production, and you can watch it on the AdNews YouTube channel. Access here…

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LIVEADS #175 - Com Marcelo Tavares, CEO da BGS English 

LIVEADS #175 – With Marcel Tavares, CEO of BGS

On this week’s LIVEADS, we’ll be hosting guest Marcelo Tavares, founder and CEO of Brasil Game Show, the largest game show in Latin America, to talk a little bit about expectations for this year’s edition of BGS, some previous editions, the biggest challenges of the event, and more! With a guest, LIVEADS, our lifestyle program with professionals from the world of technology, creativity and innovation, presents a presentation by Daniel Ros, CEO of Adnews. LIVEADS with Marcel is a WT1 Digital production, and you can watch it on the AdNews…

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LIVEADS #174 - Cookieless e Google Analytics 4, com Priscila Santos English 

LIVEADS #174 – Cookieless and Google Analytics 4, with Priscilla Santos

On this week’s LIVEADS, we’ll welcome guest Priscila Santos, COO and Client Success of aunica Interactive Marketing, to talk a little about Cookieless, Google Analytics 4 and much more. With a guest, LIVEADS, our lifestyle program with professionals from the world of technology, creativity and innovation, presents a presentation by Daniel Ros, CEO of Adnews. LIVEADS with Priscilla is a WT1 Digital production, and you can watch it on the AdNews YouTube channel. Access here and stay up to date with all channel content. Information about guests: Priscilla Santos The…

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