The Mediasmart DSP platform is focused on CTV and omnichannel

03/25/2023 adminCTV, DSP, focused, Mediasmart, omnichannel, platform0 comment

The head of the country, Taisa Pereira, has a task to expand her activitiesadtech in Brazil with its own programmatic media solutions Executive Taisa Pereira joined Mediasmart less than a year ago to expand adtech operations in Brazil with a programmatic fulfillment model and its own DSP (Demand Side Platform). With a proposition to offer custom programmatic media projects for clients and agencies that bridge the offline and online worlds, the focus is on connected TV. “There is a lot of space, few clients still do CTV in Brazil, while…

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Brazilians are consolidating CTV consumption on free-to-air platforms, Mediasmart research shows

11/08/2022 adminBrazilians, Consolidating, consumption, CTV, freetoair, Mediasmart, platforms, research, shows0 comment

Mediasmart, a platform for multi-channel programmatic advertising, together with Logan, a mobile technology and big data company for agencies and companies, are launching an unprecedented study on the exponential evolution of CTV and user preferences in connected TVs across Latin America. CTV Evolution 2022 collects data on market trends through desktop research, in addition to data from its own research conducted with a base of 4,000 users across the region. The study shows that 87% of Brazilians interviewed prefer CTV compared to traditional television, a preference fueled by the exponential…

Diretora regional chega à plataforma Mediasmart

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The regional director arrives on the Mediasmart platform

06/23/2022 adminarrives, director, Mediasmart, platform, regional0 comment

June 23, 2022 – 9:57 in the morning Professional has worked for companies such as Smart AdServer, Mercado Livre and Afilio (Credit: Disclosure) With the goal of boosting program advertising business in Latin America, Meadiasmart brings in Tais Pereira as regional director. The professional adds passages through companies such as Smart AdServer, Mercado Livre and Afilio.