PicPay hires former XP and Nubank player Patrícia Whitaker

03/20/2023 adminhires, Nubank, Patrícia, PicPay, player, Whitaker0 comment

PicPay (Android, iOS) aims to diversify your investment portfolio. To do this, he hired Patrícia Whitaker as the company’s investment executive. With nearly 20 years of experience, Whitaker, whose background is in Administration at Faap, has worked at XP – where he was Head of Equity and Variable Income Products at the company and Rico –, Nubank and other startups . The executive worked for six years in the financial market. PicPay currently offers several investment options. Among them, CDI’s 102% automatic portfolio yield and Piggy Banks, which outperform savings…

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PicPay becomes the payment initiator

02/14/2023 admininitiator, payment, PicPay0 comment

PicPay office in São Paulo. Photo: publicity/Rogério Cassimiro PicPay (Android, iOS) reached 1 million likes in open finance. At the same time, the digital account received approval from the Central Bank to act as a payment initiator. Thus, PicPay begins to allow its users to make Pix using the balance of other banks without leaving the digital account application. The function will be available both to users who have already accepted data sharing and to the entire active base of more than 30 million people. At the time of the…

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PicPay acquires BX Blue, a payday loan fintech

02/08/2023 adminacquires, blue, Fintech, loan, payday, PicPay0 comment

This Tuesday the 7th, PicPay announces the acquisition of 100% of BX Blue, a payday loan marketplace for civil servants, pensioners and INSS pensioners. The acquisition marks the beginning of PicPay’s payday loan strategy, a market of over BRL 500 billion, diversifying the loan portfolio with more collateralized, low-risk products and making the company’s financial services offering even more robust. It’s worth remembering that PicPay already offers personal loans, cards, FGTS prediction, people-to-people and business-to-business loans (P2P lending), has income, insurance, among other products for more than 30 million monthly…

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PicPay acquires BX Blue, the fintech for payroll loans

02/07/2023 adminacquires, blue, Fintech, loans, payroll, PicPay0 comment

Illustration: La Mandarina Dibujos/Mobile Time PicPay (Android, iOS) announced, this Tuesday the 7th, the acquisition of fintech BX Blue, a payroll loan marketplace for civil servants, pensioners and INSS pensioners. In it, it is possible get loans completely digitally, with the integration of institutions such as Banco do Brasil, BRB, Daycoval, Banrisul and Bradesco. With the acquisition, PicPay will fully absorb the operations of BX Blue, which has 1 million registered customers. Since its founding six years ago, the fintech has processed more than BRL 2.4 billion in contracts. Initially,…

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PicPay enters as an Uber ride payment option

01/31/2023 adminEnters, option, payment, PicPay, ride, Uber0 comment

PicPay to Uber (play: PicPay) Uber (Android, iOS) added PicPay (Android, iOS) as a payment method within its platform. With membership, users will be able to pay races with the balance in their digital wallet, an alternative to cash payments, Pix, PayPal and credit and debit cards. According to the two companies, the PicPay option in Uber starts rolling out to users starting this Tuesday, the 31st. To add the wallet as a payment method, the user must: Open the Uber app; Select payment; Then click on add a form…

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Learn how to pay bills in installments with PicPay

01/27/2023 adminbills, installments, Learn, pay, PicPay0 comment

According to official information PicPay:, the payment of vouchers can be made in a simple and easy way through the payment wallet. PicPay is a digital wallet that allows the user to access various services including payment of coupons. See how to proceed with this type of payment. Learn how to pay bills in installments with PicPay When logging into the official PicPay app, the user has to select the “payment slip” option, then he can choose between barcode reader, enter the code link number, or pay pix. Therefore, you…

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PicPay reaches 10 billion BRL in portfolio

01/24/2023 adminbillion, BRL, PicPay, portfolio, reaches0 comment

PicPay has just reached the mark of half a million piggy banks created in just one month since the feature was launched. Widespread adherence to the tool helped the company exceed, for the first time, the R$ 10 billion mark in the balance sheet of the portfolio. The figure is 56% higher than in the same period last year. The metric is a thermometer of base capture and includes values that apply in both piggy banks and the account. By the end of December, more than 22 million users held…

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PicPay reaches 400,000 piggyback users in one month

01/24/2023 adminmonth, PicPay, piggyback, reaches, users0 comment

Illustration: La Mandarina Dibujos/Mobile Time PicPay (Android, iOS) reached 400,000 users who made 500,000 reservations (piggy) in their wallet in the first month of use and with this, the total amount held within the platform reached R$ 10 million with 22 million consumers. On average, consumers saved R$ 960 or 1.3 piglets per person. In the PicPay booking system, the account holder has a CDB with daily liquidity that gives 40% on savings. Among the reasons for creating piggy banks, 19% mention that they reserve for emergencies, then appear: other…

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PicPay chooses Publicis

01/23/2023 adminchooses, PicPay, Publicis0 comment

Account was previously with CP+B PicPay announced Publicis as its new communications agency. The agency will be responsible for the company’s on and off and will contribute to seasonal, promotional, always-on physical and digital campaigns, among others. Previously, the account was with CP+B. The internal structure of the company will continue to function in the creation and marketing strategy of the company. Publicis CEO Eduardo Lorenzi hopes the agency’s experience in the financial space will lead to PicPay’s success story. “There was no better way to start 2023. It’s amazing…

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Dance of accounts: PicPay, Smart Fit and others

01/23/2023 adminaccounts, dance, fit, PicPay, smart0 comment

January 23, 2023 – 6:01 am (Credit: Diego Thomazini/Shutterstock) THE PicPay chose Publicis as responsible for its online and offline strategies. The agency is in charge of seasonal campaigns, promotional actions, always on strategy, with physical and digital experiences. THE Jussi won account of Smart Fit. As a digital agency, it is now, in addition to relations with influencers, in charge of campaigns and advertising strategies on social networks. The first work was the “Smart Feat” campaign in September last year. THE Group CCRinfrastructure concession company, is a…