Shell Select strengthens the role of convenience store
The campaign “Vale a Parada” tries to recall the concept of practicality and warmth of the store A little while ago, the new Shell Select campaign was launched, which consists of three films that will be broadcast on digital, television and streaming. With the slogan “Vale a Parada”, the Mestiça agency created the pieces to reinforce the concept of practicality and warmth outside the home, during people’s daily commute, be it for work, entertainment or any other obligation. Vale a Parada will strengthen the role of the convenience store in…
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