Retail media is a promising advertising sector
Driven by the growth of digital retail, especially during the early years of the Covid-19 pandemic, retail media many consider it the third wave of digital advertising. According to research conducted by eMarketer in partnership with Equativ, by 2024 the sector will be responsible for about 1/4 of companies’ advertising spending, reaching an investment of USD 61 billion. In Brazil, the technique is still on the rise, but the example of other markets shows that the growth in the country should not last long. “ON retail media is the second…
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