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LIVEADS #178 – The Attention Economy, with Paul Itabaian, CEO of Teads

This week’s LIVEADS interviews Paul Itabaiana, CEO of Teads, a global media platform present in 20 countries, to talk about the attention economy. The attention economy is based on information management, with human attention as the main focus. In the midst of the information age, attention has become a valuable asset contested by different types of companies, with their own platforms, screens and content. The concept was first created and used in 1971 by economist, psychologist and political scientist Herbert Alexander Simon. The interviewee of LIVEADS has worked in companies…

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Teads is expanding its Brazilian operations team

July 25, 2022 – 10:23 am Operation increases team by hiring seven employees and promoting three more (Credit: Post) Specializing in programmatic digital advertising, Teads is expanding its national operations by hiring specialists in various fields. For the position of insights manager, the company hired Cau Stéfani (ex-Globo, Kantar and Nielsen). Carlos Alberto Ramos (ex-Honda Brasil) will be the new manager of data operations, while Wilker Leal (ex-Energy BBDO Brasil and REF+) will assume the position of head of data operations. Also joining the agency are André Ortiz (ex-Ou! Creative…

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