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The Brazilian smartphone base is aging

Cover of the new Panorama Mobile Time/Opinion Box survey

The national smartphone base is aging. On average, Brazilians have had their current smartphone for two years and nine months, according to the new Panorama Mobile Time/Opinion Box survey “The Brazilian and Their Smartphone”. This is an increase of six months compared to the previous edition of the survey, carried out a year ago, when the average time was two years and three months. The economic crisis and inflation probably made Brazilians put off buying a new device a little longer.

At the same time, the difference in average age per operating system has widened even further. Android smartphones, in general, are younger: their owners have had these devices for two years and seven months, on average – in the previous edition, they had used these devices for two years and two months. iPhones, on the other hand, have been in the hands of their owners for three years and four months, on average – an increase of nine months compared to the previous survey.

The higher average age of the iPhone can be attributed to its greater durability. This also explains the higher percentage of used sales: 14% of iPhone owners who bought the device chose a used model, compared to 8% of those who bought Android.

Source: Panorama Mobile Time/Opinion Box “The Brazilian and his smartphone”

By the way, perhaps due to the strengthening of the used iPhone market, there has been a seven percentage point increase in Apple’s market share, which now accounts for 20% of smartphones. active in Brazil.

Samsung is still the market leader at 40% but has seen a drop of 3 percentage points, which is within the margin of error.

Motorola and LG also posted declines of 3 and 2 percentage points, respectively, also within the margin of error. It is worth noting that LG has taken a global decision to stop manufacturing mobile phones, so its base will tend to disappear in the coming years.

Among the Android device manufacturers monitored by this survey, the only one to gain share in the Brazilian market was Xiaomi, which went from 10% to 13% in one year.

Source: Panorama Mobile Time/Opinion Box “The Brazilian and his smartphone”

Analyzing the results of the ICT Households 2021 survey, it is possible to estimate that the smartphone user base in Brazil is around 130 million people. Crossing that with data from this Panorama Mobile Time/Opinion Box report, there are 103 million users with Android devices, 26 million with iOS, and 1 million with an unknown OS.

Between June 13 and 22, 2,104 Brazilians who have access to the Internet and have a mobile phone were interviewed. The margin of error is 2.1 percentage points and the confidence level is 95%. The survey is available for download in Portuguese and English versions here.

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