- The fair brings news from the industry towards sustainability.
- High quality and refinement debunk the myths surrounding products made from recycled materials.
- The largest fair of products and techniques for arts, crafts and handicrafts in Latin America takes place from October 26 to 29 at the São Paulo Expo.
The knowledge base of the ancestors, with a good dose of industrial research, a hint of ecological sensitivity and the recipe for the future of the circular economy in handicrafts is ready – a growth model based on the preservation and optimization of natural resources and the promotion of process efficiency.
“Crafts have a model that respects time, the environment and people. What we see now is the view of the industry in this direction, to produce and market its products in terms of sustainable economic growth, while preserving ecological conditions”, analyzes Rita Mazzotti, organizer of Mega Artesanal, who has been working in the segment for 20 years. “The production of felt from recycled PET bottles, yarn produced from waste from the textile industry and dyeing fabrics with natural dyes, for example, are some of the practices on our market that have existed for several years and serve as a model for the entire chain,” he adds.
And Rita’s example was given from home. In the last edition of Mega Artesanal, the largest fair of products and techniques for arts, crafts and manual arts in Latin America, as many as 32 bins of 22 cubic meters were hired to take away all the waste from the fair for recycling, close to 400 tons of waste. Among the exhibitors at the fair, it is possible to highlight some examples:
- Santa Fe felt
Since 2009, it has been producing felt from PET bottles with about 50 bottles per square meter of felt. In 2022, it launches the Creative Sustainable Cycle project, which is a step ahead of the sustainability of cutting waste, or even products that are “old” can be reused in gardening because they have the same properties as ferns.
The EuroRoma brand belongs to the EuroFios Group, the largest producer of ecological threads and threads in Brazil. It recycles more than 12,000 tons of textile waste annually and is the only Brazilian company that owns all the processes in the chain, from collection, conversion to distribution of the final product.
- Castanhal Companhia Têxtil
Jute fiber products from a culture integrated into the Amazon biome, planted in river channels, without pesticides, herbicides or fungicides and with natural fertilization.
He launched EcoJeans yarns, produced by recycling leftover jeans from the clothing industry and without going through chemical dyeing processes – their colors are the same as the original pieces.
The launch of the Botanique line, with raw yarn, without chemical processes, with sustainable packaging (seed paper) that does not create waste and saves water and energy in the production process.
Use of 100% renewable energy in the factory; Recycling of packaging through compensation for the environment; BeGreen product line made from at least 70% recycled material;
MEGA HANDMADE 2022
Date: October 26 to 29
Place: Sao Paulo Expo
Address: Rodovia dos Imigrantes, Km 1.5. Agua Funda, São Paulo/SP. (Free vans leave from Rua Anita Costa, next to the Jabaquara subway, to the event).
From October 26 to 28 – 10 a.m. to 7 p.m
29.10 – from 10 a.m. to 6 p.m
Tickets: Online or at the box office
Values: R$ 30 (whole) / R$ 15 (half).
Restrictions: No entry for children under 12 years old, except for infants under 2 years old.
Parking: Information here.
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