Created by LVL, the campaign playfully presents the process behind the brand’s products
The Cacau Show has launched its New Year’s campaign, which aims to playfully show the process behind the brand’s products.
The campaign, signed by LVL and produced by Sentimental, shows the Santas at the Cacau Show factory working together to represent the people, and eventually it turns out that the good old men are the ones who work in the company.
“This film symbolizes and shows that here in Kakao, we are all infected with the magic of Kakao, that at Christmas we are Santa Claus. This is how we work and bring flavor and joy to Christmas for many families,” said brand president and founder Ale Costa.
The campaign is national and will be broadcast on TV, OOH media and has digital segments.