Tech 

This is the end of the small iPhones. Apple is wrong this time

The compact iPhones 12 mini and 13 mini were intended to bring small smartphones back onto the market and turned out to be the nail in the coffin. So it should come as no surprise that they won’t have a direct successor.

Too few people are willing to buy small smartphones

If you look at the numerous comments on the Internet, you can conclude that a well-equipped smartphone with a small screen should sell well. Of course, there will be people willing to buy it, but in fact, the vast majority of people are looking for devices with 6-inch and larger screens. Just look at what smartphone companies are making – most offer large displays. There is a reason for this – such models are most in demand.

The launch of the iPhone 12 mini heralded that it would be possible to find space for smaller devices, however. Many people hoped that other manufacturers would follow Apple. Unfortunately this did not happen. Of course there would be opportunities, but Apple’s small smartphones would have to sell really well. Unfortunately (?) it quickly became apparent that the interest in them was far from what Tim Cook expected from the team.

CIRP report (Photo: MacRumors)

CIRP’s analyst report, released two months after the iPhone 12 mini premiered, clearly indicates that the smallest model out of the “dozen” is also the worst-selling. It accounted for just 6% of all Apple smartphone sales. For comparison, the iPhone 12 scored 27% and the 12 Pro and 12 Pro Max both scored 20%. In addition, older models – XR, 11 or SE – also achieved better results in selected periods.

Even the premiere of the successor, the iPhone 13 mini, did not change the low level of interest. The noticeably longer battery life didn’t help either, namely to improve one of the biggest disadvantages of the predecessor. According to the latest data released by CIRP, covering the beginning of 2022, the iPhone 13 mini accounted for just 3% of all Apple smartphone sales.

We won’t see the iPhone 14 mini

The exception is Japan, where models from the Mini series are very popular, but that’s definitely not enough to convince the Cupertino-based company to launch a successor. Instead, this year’s lineup of high-end smartphones will only consist of devices offering screens larger than 6 inches. – 14, 14 Max, 14 Pro and 14 Pro Max.

Will Apple ever return to 5.4 inch screens in iPhones? Some are suggesting such a display could be on board the next SE model. However, I wouldn’t be so sure, because the new SE could turn out to be a “reincarnation” of the iPhone XR or 11 in order to give it higher sales figures.

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