October is already half way over, and advertising is not lagging behind this month either. If in the first weeks Children’s Day was the north for big brands, this time the World Cup is getting stronger. We list 5 special campaigns launched by different brands to keep you up to date via our traditional TopPubli.
Check out the best campaigns of the week below:
Brahma – Ruas da Torcida
To encourage celebrities and influencers to paint the streets, Brahma has created some special colors in partnership with Lukscolor: As Tintas da Brahmosidade, consisting of Amarelinha do Brasil, Verde o Hexa, Azul 58, Branco Cremosidade and Vermelho Brahma (the products are limited editions and will not be sold). To advertise the partnership, the brand launched a film broadcast on social media, also signed by Africa.
McDonald’s – Méquizice by Luv and Tita
Mexicanone of McDonald’s biggest campaigns got into the mood of the World Cup and tells what the favorite combination of two icons of the football universe is: Tite and the Mason’s Glove. Under the concept of “They are all in Mecca“, he created the campaign GALLERY.ag.
Qualy – Breakfast with Jojo and Suplo
Qualy’s new campaign explores “unexpected breakfasts”, that is, people who show consumers some of their morning tips and preferences that perfectly match the product. The videos with Jojo Toddynh, Supla and Ary Fontour were produced by the Africa agency.
Bridgestone – Run
Since 2019, Bridgestone, the official sponsor of the CONMEBOL Libertadores, has awarded the best player with the Best of the Tournament ring. This year, in addition to crowning the star of the tournament, the diamond encrusted gem will help bring together a new generation through donations to the non-governmental organization Gerando Falcões. To tell this story and show the efforts of young people all over Brazil who dream of being champions, VMLY&R created the exciting film “Correria”.
Samsung – only Samsung has this magic
Samsung’s new campaign, called “Only Samsung has it” and created by agency Cheil, combines two main 30-second films and six more tablets of 15 seconds each, broadcast on TV and digital channels, reinforcing the differences between the brand’s devices. .
Want to know more about the news? Don’t forget to follow DNEWS on social networks and stay up to date with everything!
The post TopPubli: 5 best campaigns of the week appeared first on DNEWS.