Twitter’s paid badge earns just $11 million in three months
Twitter’s Verified Token Subscription Service (Android, iOS) earned the company $11 million in mobile subscriptions in three months alone. The Twitter Blue data is from Sensor Tower and was published by TechCrunch this Friday, the 24th.
The result comes at a time when Twitter is on the rise in ad revenue. For CNN North America, digital market analysis company (with data from Pathmatics) confirmed in February this year a 60% drop in advertising revenue between October 2022 and January 2023, from $127 million to $48 million .
In the same period, 625 of the top 1,000 advertisers suspended social media campaigns for fear of an increase in hate speech and misinformation on the platform. Among these names are Coca-Cola, Unilever and Stellantis. This decline occurred after Elon Musk bought the social network in October last year for $44 billion. The investor prioritized Twitter Blue as an alternative to advertising.
Just this March, Musk attempted to reconnect with the ad market by announcing an ad revenue split with the platform’s content creator.