UOL will sell advertising for Pluto TV in Brazil
March 3, 2023 – 11:33 am
UOL and Pluto TV, Paramount’s free-to-air streaming service in Brazil, have announced the start of a commercial partnership. With the contract, UOL becomes responsible for the direct and program sales of Pluto TV in the country.
The goal of the partnership is to bring more capillarity and robustness to both companies. Once UOL’s inventory gets a new delivery front and Pluto takes over the company’s media sales experience.
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From now on, Paramount’s sales team will focus on products such as MTV Miaw, VidCon and Conmebol Libertadores, which may include content projects and promotions on Pluto TV.
The platform works as a free ad-supported television streaming service. Currently in Brazil, Pluto has 106 channels and 20,000 hours of content.