Virtual characters come together to give voice to real women
The action will take place live and will bring together the characters of Dylus, Riachuelo, Samsung, Ultragaz, Sabrina Sutton, Deborah Seko, Titian Pinheiros, Bianca Andrade, Luisa Pos and Niina Silva.
To celebrate International Women’s Day, which takes place this Wednesday (8), Nestlé has invited some of its Brazilian female avatars to give voice to real women.
The brand will contribute to Leite Moça’s live event on Instagram titled “The reality of them”, which will bring together women to talk about friendship, the job market, entrepreneurship, the internet and share what they have learned during their careers. .
The promotion, created by Nestlé in collaboration with Content Studio Nestlé Ogilvy, will also feature popular avatars on the web such as Moça (brand avatar), Helô by Riachuelo, Dai by Dailus, Satiko by Sabrina Sato, Deby Dry by Deborah Secco , Tarcilla by Ticiane Pinheiros, Pink by Bianca Andrade, Luz by Luiza Possi, Niina Verso by Niina Silva, Sam by Samsung, Ully by Ultragaz, among others.
“We realized that the majority of virtual avatars are women. We are also the majority of the population in Brazil and it is very important to see our diversity represented among them. On Women’s Day, we thought Moça could collect so many avatars. to value real women, reflect on important topics and remember the challenges we still have on this special day for us, for women around the world,” said Catherine Noona, Artistic Director of Ogilvy Brasil.
Each digital avatar will have a real woman representing it during the live broadcast, which will take place in an interview format.
