Weekly market rentals
There was a Brazilian who held the position of global CCO at Gray Group and moves at agencies like R/GA, Artplan and others.
After the carnival, Monday began with important international movements. Javier Campopiano announced as the new global CPA McCann Worldgroup and McCann. The executive was the global CCO of Gray Group.
Gray group who has already announced Campopiano’s replacement, the Brazilian, this Friday (3). Gabriel Schmittwho was CCO of FCB New York, takes over.
In Brazil, agencies such as W+K São Paulo, R/GA and Artplan, to name a few, were also in the news.
Good son, home
Jose Diniz is back Wieden+Kennedy SP:, where he assumed the chair of content manager. José has in his portfolio global campaigns, branded content projects, real-time activities and social stunts for brands such as Ambev, 99, Unilever, Samsung and Diageo. At W+K, the professional will work with brands such as Ford, Budweiser, Nubank and Nike.
Good girl, come home
Karina Korchs is the new vice president, executive director of strategy R/GA Brazil. After passing through AKQA, he returns to the agency. Karina has almost nine years of experience with R/GA.
The executive, who started his career in 2014 as a senior planner, was involved in key projects in the history of the agency, such as the creation and development of Banco Next, Bradesco.
New Director at Artplan
a Art plan announced the arrival this week Karina Rios for the position of Director of Operations, in the Sao Paulo office. With a mission to work synergistically with all areas, the publicist comes to the agency with the structural challenge of the operational area, aiming to continuously improve processes, productivity and work methodology.
Karina will report to Eduardo Megale, Executive Head of Business and Operations at Artplan SP.
content manager
a field hire Mikel Carlos to be the new head of creative and content. The challenge will be to leverage the space within the agency, aiming for more comprehensive and collaborative creative activity.
A journalist by profession, Michelle has a specialization in Communication, Media and Culture from USP and 18 years of experience in the advertising market. Through agencies such as Ogilvy, Soko and Ana Couto, he had his last experience at FCB Brasil.
“The influencer market is very broad and is transforming to be more humane and natural, dialoguing with society’s current moment through content and storytelling that connects the world and people to reality,” he said.
Muda has a new partner
a Muda gets a new name in society and leadership. Maiara GarbinWith the company for two years, joins the corporate structure mayaco-founder and head of communications and Guilherme Oliveiraco-founder and CEO.
A professional will also respond as an operations manager.
Creative economy
a hotmart hire Luciano Freitas, who will be the new Vice President of Corporate Go To Market. He will be responsible for all global marketing management of the company. Freitas aims to expand the Creator Economy market and expand the brand’s influence in Brazil, Latin America and Spain, giving greater visibility to content creators, Hotmart customers.
Record TV’s new director
Paulo Itabayana returns to Record TV as Multi-Platform Commercial Director. Itabaiana has been on Teads, a global media platform, since July 2021.
The executive will be part of Record TV Alarico NavesMulti-level commercial supervisor for Grupo Record, managing the entire commercial structure for television and digital media.
Contact Brazil
Rogerio SesmaA specialist with more than 40 years of experience in the advertising market will be the new national commercial director Contact Brazil. Sesma has gone through broadcasters like SBT, Record TV, Cultura and more.
(Credit: Anthony DELANOIS on Unsplash)
