The partnership aims to create an experience and provide a platform to connect gamers and artists with followers
Spotify has become the new partner of Barcelona in Spain, bringing together two passions among fans: music and sports.
The partnership aims to create new experiences and provide a platform to connect players and artists with followers around the world.
As part of the deal, the platform also became the title partner of the stadium, which received a new mural on the front of the stands with players Pedri, Maria Leon, Ansu Fati, Alexia Poutellas, Aubameyang and Aitana Bonmati and Spotify. Camp Nou name in the center and on the sides.
This is the first deal of its kind that Barcelona have made, and in addition to the shirt sponsorship, it also includes a long-term deal for the stadium’s title rights. As well as at the front, Spotify will also be present inside the stadium in the seats, stands and various points on the pitch.
The agreement will continue with the entire Spotify Camp Nou redevelopment plan as part of the Espai Barça project, which will transform FC Barcelona’s facilities and environment into a new integrated entertainment experience open to the entire city of Barcelona.
When the Spotify Camp Nou is renovated, Spotify will introduce new promotional features and be a prominent part of the venue, which will play an important role in the club’s future.
The agreement with Spotify also includes an association with Barca’s academy, which is fundamental to the promotion of talent at the club.
In the digital sphere, the platform will also be represented by audiovisual content created around team training, which will be published and offered on the club’s social networks.