With 100 days to go, The Town and Spotify are partnering

Starting this Friday (26th), The Town and Spotify are joining forces in an unprecedented partnership in Brazil. 100 days from the biggest festival in São Paulo (SP), brands launch the new The Town Hub on Spotify, streaming the world’s most popular audio subscription player official event, where fans can access special content.

The Town Festival debuts as the first Brazilian brand to have center in playlists on Spotify in Brazil and joins Disney and Netflix as global partners streaminglike some brands that have a center dedicated on the platform.

“Fans will have something to celebrate on this special date for us, which is ‘100 days to go.’ Through this partnership, they will have a great way to warm up to the legendary concerts that Cidade da Música will organize, while listening playlists The Town exclusives on Spotify. Together we will deliver an innovative initiative, providing a complete experience to the festival audience”, says Luis Justo, CEO of Rock World.

The center provides easy access playlists prepared exclusively for the festival by the editorial team of Spotify. available to users free It is premiumON center provides the audience with a unique musical experience, related to the attractions located in lineup. Now fans of The Town can cheer up and warm up for the festival, with 11 playlists inspired by the stages and days of the event, featuring artists such as Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Ludmilla, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo and jazz by Richard Bono.

“This partnership is extremely important for Spotify as it allows us to immerse ourselves in fans’ passion for music and vibrant festival culture. As the event approaches, people prepare with enthusiasm, reliving unique memories and emotions through our platform. This partnership further strengthens our commitment to providing a complete experience for music fans, connecting them with artists and festival highlights. We look forward to embarking on this unforgettable musical journey together,” adds Manuela Ramalho, Head of Marketing at Spotify Brazil.

Anticipating the experience beyond the Cidade da Música, The Town once again shows that it is attentive to the needs of its audience and positions technology as an assistant for festival goers. The new project meets the trend of public behavior, a new generation that discovers musical genres and builds its own style through them streaming.

ON center you can access it by clicking here or by searching for “The Town” in the Spotify search area.


Those who still haven’t secured tickets to The Town, and want to fully experience the first and historic edition of São Paulo’s biggest festival, still have the chance to buy tickets for September 2nd and 7th, when Post Malone and Maroon 5. covers from the Skyline stage. Tickets are sold only on the Ticketmaster website.

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