December 22, 2022 – 17:29 hours
The sixth edition of the Women’s Music Event (WME+Awards by Music2!) – organized by Mynd and sponsored by Heineken, L’Oreal, Met, Johnny Walker, Marisa and GMT – awarded 18 women. Chosen by the jury and the votes of the public, Luísa Sonza took the stage to receive the trophy – the black breast – twice, as “Best video” and “Best singer”.
The ceremony, which took place on Tuesday evening, the 21st in São Paulo, was led by Preta Gil, and singers and influencers were invited to announce each category: Gaby Amarantos, Pepita, Tulipa Ruiz, Katu Mirim, Silvanny Sivuca, Slam das Minas, Joyce Prado and Fernanda Takai are some of the names that were present at the event.
The other two public voting categories awarded the “Best Album” award to Manu Gavassi, for “Gracinha”, and “Esqueça-me se capa”, by the late Marília Mendonça with the duo of Maiar and Marais, won the award for “Best Mainstream Music”. The popular vote also decided the DJ, Alternative, Latin, Show and Discovery categories, with Tasha & Tracie nominated in the latter.
The jury, made up of almost 500 women, chose the winners in the categories Composer, Video Director, Instrumentalist, Music Journalist, Music Producer and Television. Furthermore, the ambassadors (as the professionals registered on the platform are called) also nominated the Professional of the Year and the Music Entrepreneur, who stayed with Daniela Ribas and Bia Nogueira. You can see the full list of nominees from all 18 categories here.
What’s behind the scenes at the WME+Awards?
Created in 2016 by Claudia Assef and Monique Dardenne, Womem Music Event is a business and technology platform for music producers that is responsible for the WME Conference, Selo Igual and WME+Awards by Music2! every year. With the partnership with Mynda, the project got shape, flavor and a lot of music. “Every year there is a fight for sponsorship, and there are years when we have a loss, but this is a reward that goes beyond profit, because we want to invest in the platform and in those women who want to go on stage. “, explains Fátima Pissarra, CEO of Mynd.
In the ‘hexa edition’ of the WME+Awards, the creative production wanted to materialize the ancestors of Egyptian mythology in convergence with Brazilian female diversity. According to Clô Azevedo, the art director responsible for bringing together the network of independent professionals who worked with Mynd’s staff, the design can be called the “Egyptian Maracatu”. “Although we did not participate in the conceptual brainstorming, we had a lot of freedom in the materialization of the event. We had two months of pre-production, but we only have two days to put what was on paper on stage. It is unanimous, the day of the gathering is a day of challenges”, comments Clô.
Costumes, images, cinematography were the foundations of the team. According to Thais Monteiro, assistant and cinematographer on the editing team, the biggest challenge was breaking down those concepts that came from executive production WME+Awards and Mynd across the physical space. “The big difference in working at a women’s event was being able to work effectively with women and that represents a big part of the female diversity that the award aims to achieve,” says Thais.
How plural is WME+Awards?
One of Mynd’s concerns is to establish a coexistence between mainstream and niche styles, genres and personalities. For example, in 2019, the poetry collective Slam das Minas held some writing workshops during that year’s WME conference. In 2022, slam – composed by Pam Araujo, Carolina Peixoto, Apêagá, Ibu Helena and Aflordescente – was responsible for announcing the “Best Composer” category awarded to Brisa Flow.
Another highlight of the evening was the participation and nomination of Kaê Guajajar, originally from the Guajajar people of Mirinzal, Maranhão. The composer and singer grew up in the Maré complex, in Rio de Janeiro, and in her songs she tries to show the dichotomy of traveling through the city, the countryside and the forest, while in her narrative songs she exposes life with disrespect and racism. With her first published book – “Descomplicando com Kaê Guajajara” – she founded the music label “Coletivo Azuruhu”, her attempt to improve the voices of the natives. “In 2023, Azuhuru will start promoting even more indigenous artists and, with that, take decisions about who can be on stage out of the hands of the big producers. Now we will occupy everyone with our art”, he comments.
In the breaks of the category presentations, they took the stage and sang Larissa Luz, Gaby Amarantos and Ilú obá de Min block in tribute to Elsa Soares. Luísa Sonza, Bixarte, Kaê Guajajara, MC Taya then entered to show Brazil’s diversity in the music field. Another collaboration was Marina Sena and Rachel Reis who walked the stage.
Assucena, Ana Cañas and Preta Gil paid tribute to Gal Costa who passed away on November 9, 2022. At the end of the evening, the future Minister of Culture Margareth Menezes was in the spotlight with Preta, Josyar and Luedji Luna. “Any initiative that celebrates, encourages and rewards the role of women in the music industry deserves to be celebrated! Living from music, especially for us women, is a struggle,” exclaimed Margareth during the closing ceremony.
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