YouTube said it will review health-related channels to flag those whose creators are qualified.
YouTube launches licensing for health advice…
Licensed doctors and nurses who post their content on YouTube can now apply for an integrity label on their videos. These creators will also be able to add their films to special categories that will collect information about certain diseases from professional sources.
Licensed doctors of all specialties, nurses, psychologists, marriage and family therapists, and social workers can apply for a YouTube license. In addition to presenting their license (which YouTube claims will confirm), authors will have to agree to follow best practices for sharing health information. These practices are defined by the World Health Organization (WHO) and US national regulatory bodies such as the Council of Medical Societies and the National Academy of Medicine. The basis is that the information provided is transparent, objective and based on current scientific knowledge (this can be especially useful as you can’t check movies by the number of paws down).
Especially after the panic caused by COVID-19, the platform is committed to fighting misinformation
YouTube states that creators’ channels will be periodically evaluated to determine whether they meet the specified criteria. The platform made a strong decision to fight against channels where false, potentially harmful information appears (including supporters of all kinds of conspiracy theories, such as those we wrote about in the text about foliar production).
We must combat medical misinformation by removing or reducing the visibility of this false content we see. But people still have questions and are looking for answers. – says Garth Graham, Chief Health Officer at Google / Youtube.
Until now, the integrity tagging feature was only available to organizations such as hospitals and public health institutions, but this step will allow the platform to significantly expand its base of high-quality informative videos. The motivation for this step was probably the confusion about COVID-19 and the panic against vaccines (in addition to self-diagnosis on the Internet, online medical visits also gained more and more popularity at the time). YouTube administrators seem to be hoping that promoting good content will be enough to crack down on people posting harmful content.
Source: theverge.com, blog.youtube